Move your music on TikTok with every type of creator
Create and manage campaigns with hundreds of creators in under 5 minutes a day. Fast, efficient, and scalable.
Get started
Manage 100 creatorsBeat your CPMCreators PowerReach new audiencesManage 100 creatorsBeat your CPMCreators PowerReach new audiencesManage 100 creatorsBeat your CPMCreators PowerReach new audiencesManage 100 creatorsBeat your CPMCreators PowerReach new audiences
Pay based on performance
An unbeatable CPM, always under control.
Get thousands of impacts
Reach your audience through authentic creator-made content.
Everything in one platform
Manage launch, operations, and reporting in one dashboard across hundreds of creators.
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How it works?
We know this is a new concept. Until now, it was impossible to reach new audiences through hundreds of small creators with just 5 minutes per day.
Create a challenge
Create a challenge campaign in 10 minutes. Set creator payouts and total budget. Launch to 30,000+ creators.
Creators upload videos
Creators join your challenge and post to TikTok. We communicate your campaign and activate creators to participate.
Review videos
In your brand dashboard you can approve or reject submissions. Approved posts receive the reward set in the challenge.
Boost the best
Select top-performing content and scale it to reach many more people at the lowest cost.
Analyze results
Track real-time metrics to understand each video's performance and improve your next campaign.
Get thousands of videos with your sound
Use our own creator network and technology to build volume around the sound. Hundreds of pieces across several countries at once: the signal TikTok's algorithm needs to push your track.
Get started+65,000
Videos generated
+800
Campaigns delivered
+30,000
Creators in the network
551M
Accumulated views
How to create a challenge
We explain it in a quick video. As fast as launching a challenge in CRUWI.
CRUWI
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FAQs
Some of the most frequent questions
CRUWI is a platform where small content creators collaborate with their favorite artists and brands to reach new audiences together.
A challenge is a campaign where you define budget, briefing, and rewards so creators publish videos with your music or brand.
You launch a challenge, we activate creators, you review submitted videos, and scale top-performing results from your dashboard.
Payments are handled in-platform according to the reward rules once valid submissions are approved.
Write to us and we will help you personally with any campaign question.
Launch your challenge today with dozens of creators
Forget the puzzle of finding, negotiating, and paying each creator one by one
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